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Our Genre System

  • by Joshua Millman

Coffee is complicated - each coffee bean contains over 800 unique chemical compounds that contribute to flavor (twice as many as red wine!). We have always sought to make coffee more approachable and easier to navigate. With this in mind, we created a system of three genres to organize our coffee offerings and help customers better understand how to find the coffees that they are looking for. Relying on our genre system makes it easy for you to find the perfect coffee.

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Available year-round, our Ambient coffees take you on a journey through multiple countries in a single cup. We meticulously design these offerings to fit a well-defined flavor profile. We take our blending seriously, seeing it as an opportunity to create something unique and amazing. Ambient coffee blends are from various origins and regions selected for their unique character not found in single origin coffees.

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Mainstream Coffees are our Seasonal Single-Origin coffees known for their clean, bright, and floral flavors. Each coffee is roasted to the degree that highlights and compliments both cultivar and terroir. The terroir (altitude, soil conditions, shade, sun exposure and rainfall) combined with the coffee cultivar (genetic variety of coffee) produces flavor profiles unique to the region which the coffees are cultivated.

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The coffee industry is a young one, and there is constant innovation and progress  happening, especially at origin. At Passion House we value innovation so we have chosen to source special experimental coffees that are sourced from farmers that are using experimental processing and growing methods. These experimental coffees translate to new and exciting coffee drinking experiences for you.



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Ambient, Experimental & Mainstream Genres


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